The launching ceremony of Spring Festival season of 2025 Gaoqing “Yellow River Bazaar” was held on January 22 at Yellow River Tower Cultural Square in Gaoqing County, Zibo city.

At the event site, wonderful dragon and lion dances, as well as Yellow River drum performances were staged. Meanwhile, there were supporting activities such as Agriculture-Assisting Fair, Intangible Cultural Heritage Fair, New Year's Goods Fair, and Online Fair, creating a joyous, harmonious, and festive holiday atmosphere.

In terms of cultural experience, there are distinctive cultural relic exhibitions, New Year Spring Festival Couplets Calligraphy Exhibition in Gaoqing County, and a series of New Year reading activities.

In the consumption-promotion activities, New Year preferential activities were launched in supermarkets, gold, home appliances, automobiles, movie-watching, etc. Through online promotion, e-commerce live-streaming, and online celebrity product-selling, people can learn about the local characteristic culture of Gaoqing, appreciate intangible cultural heritage handicrafts, buy high-quality New Year's goods, immerse themselves in the rural sentiment and folk culture, and fully experience the joyous, harmonious, and festive New Year atmosphere of Gaoqing.